Thursday, November 13, 2014

Going Ballistic with DROID Turbo

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Does anyone else, before leaving the house, recite the trinity? Keys, wallet, smartphone. Our phones travel everywhere with us—in all types of weather and situations.

These days, our phones must be as visually appealing as they are durable. Which is why we’ve equipped our new DROID Turbo with ballistic nylon, a first for any smartphone.
But Just What Is Ballistic Nylon?

Ballistic nylon is the strong, lightweight, tightly woven material used on the back of DROID Turbo. It’s a tough aesthetic that matches the hardcore features of the device: a 48-hour battery, a top-of-the-line quad-core 2.7 GHz Snapdragon™ 805, a 565 ppi screen, and a 21 MP camera.

The material’s history goes all the way back to World War II. Ballistic nylon was originally developed for use as flak jackets to protect airmen from flying debris in combat and served its purpose well.

But ballistic nylon didn’t disappear after that. Through the years, the materials have been used in everything such as:

  • Extreme weather backpacks
  • Tactical bags for the military troops
  • The US Army’s combat boots
  • Hunting supplies
  • Super durable watch straps (Take it from this guy.)
  • Skin-on kayaks (Warning: This video may be too awesome for kayak enthusiasts or ballistic nylon lovers.)
  • Motorcycle jackets and pants

Why Ballistic?

Ballistic nylon, unlike other nylons, is not only known for use in tough situations, but it is also versatile. The military uses it because the fabric is resistant to tears, holes, and high temperatures, not to mention it provides a level of water resistance. Companies use it for some of those same reasons, but unlike some other highly durable materials, ballistic nylon also offers more flexibility in design and execution. We love it because of the material’s association with all of those things.

When it comes to phones, ballistic nylon offers unique visual and tactile aesthetics. It looks sleek and feels strong in your hands. Which is why bringing the ballistic fabric technology to phones for the first time makes sense.

Because why can’t your phone be built to last with a tough look to match?

Posted by Jenny Schroder, Product Marketing

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